About 

The prompt was to design a social good website from conceptualization to web and mobile prototypes. In order to thoroughly and clearly define what this particular brand is, a brand questionnaire was conducted and answered by the client. These questionnaires consist of questions such as:

1. Why the brand exists?

2. Who is the target audience?

3. What makes us different?

4. What adjectives would best describe the brand?

Answers from the brand questionnaire were used as the basis in coming up with the following design elements.